Insights

Thoughts on digital product development, technology, and building software that works.

Guides · 14 July 2026

How much does it really cost to build an app in the UK in 2026?

A transparent breakdown of what drives app development costs — and why quotes vary so wildly between agencies.

Product Strategy · 7 July 2026

The most successful products we see start embarrassingly small. Here's why that's a strategy, not a compromise.

Business · 29 June 2026

Spreadsheets are brilliant — until they quietly become the operating system of your business. Here's when to move on.

Technology · 16 June 2026

Beyond the hype: the AI capabilities delivering real value in the products we build, and the ones to skip.